Crate & Kids
Email Design · SMS · Digital Marketing · Motion
I currently work on the Crate & Kids email team, designing digital campaigns that bring the brand to life in the inbox. My work ranges from seasonal storytelling and new product launches to promotions, events, and everyday marketing.
I collaborate closely with copywriters, creative leads, and marketing partners to take each campaign from brief to final execution, always looking for ways to make the creative feel fresh while staying true to the Crate & Kids brand.
Below is a mix of some of my favorite work, including email design, promotional campaigns, and motion.
01
Newborn Essentials
Product Launch · Email Design
Motion
A soft, elevated introduction to the Newborn collection, designed to balance brand storytelling with an easy, shoppable experience for new and expecting parents.
02
Own the Nursery
Registry & Design Desk Services ·
Email Design · Motion
A multi-message campaign highlighting Registry, Design Desk and other nursery services. Subtle animation brings the checklist to life while helping organize a lot of information in a simple, approachable way.
03
Storybook Lookbook
Editorial Campaign · Email Design
Motion
An editorial-style lookbook featuring curated rooms and coordinating products. Each section was designed to feel like its own little story while still flowing together as one cohesive campaign.
04
Memorial
Day Event
Promotional Campaign ·
Email Design · Motion
A promotional campaign built around one of our larger sale events, with multiple offers and product categories to communicate. Animated stars add a little energy while clear hierarchy keeps everything easy to shop.
05
Holiday
Gifts for
Every Age
Holiday Campaign · Email Design
A playful holiday gift campaign organized around what kids are wishing for at every age. Lifestyle imagery and curated product groups make it easy to browse while keeping the experience fun and festive.